PERCEPTION OF STUDENTS TOWARDS SOCIAL MEDIA AS A MARKETING TOOLS
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PERCEPTION OF STUDENTS TOWARDS SOCIAL MEDIA AS A MARKETING TOOLS
The primary goal of this study was to evaluate UNILAG students’ attitudes towards social media as marketing tools: an evaluation of Facebook. It has been proved that firms promote their products and services on social media, particularly Facebook, while many students use them.
Respondents acknowledged to frequently like, sharing, commenting on, and viewing advertisements on social media, even browsing the sponsor’s webpage. The difficulties that social media users face while purchasing goods and services online have been related to a fear of being fooled, inadequate browsing data, and the inability to stay on social media and blogs for lengthy periods of time.
The survey research design was used to collect data through a questionnaire. Two hundred (200) students were chosen as respondents using a non-probability sample method (purposive sampling).
However, one hundred and eighty-nine (189) copies of the administered questionnaires were retested, and the analysis was based on those.
Data was examined using frequency and percentage tables. It was suggested that businesses and individuals keep an eye out for websites that use their name or are tied to duping people online.
All efforts should be made to guarantee that fraud is kept to a minimal, so that individuals, particularly internet users, can shop online and receive their products and services with confidence.
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