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MARKETING UNDERGRADUATE PROJECT TOPICS

PLACE OF TWITTER AS A SOCIAL MEDIA AS INTERPERSONAL COMMUNICATION MEDIUM

PLACE OF TWITTER AS A SOCIAL MEDIA AS INTERPERSONAL COMMUNICATION MEDIUM

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PLACE OF TWITTER AS A SOCIAL MEDIA AS INTERPERSONAL COMMUNICATION MEDIUM

5:3 Proposal for Further Study

Social media are computer-mediated technologies that enable the development and sharing of information, ideas, professional interests, and other kinds of expression through virtual communities and networks. The range of stand-alone and built-in social networking platforms currently available creates definitional issues; yet, there are certain similar features:

Social media refers to interactive Web 2.0 Internet-based apps.
User-generated material, which includes written postings or comments, digital photographs or videos, and data generated by all online activities, is the lifeblood of social media.

Users establish service-specific profiles for the website or app that is built and maintained by the social media company.
Social media facilitates the formation of online social networks by connecting a user’s profile to that of other individuals or groups.

Users often access social media services through web-based technologies on desktops, computers, and laptops, or by downloading apps that provide social media capabilities to their mobile devices (such as smartphones and tablet computers).

When using these technologies, users can develop highly interactive platforms that allow individuals, communities, and organisations to exchange, co-create, discuss,

and alter user-generated or pre-made information that has been placed online. As a result, they “introduce substantial and pervasive changes to communication between organisations, communities, and individuals.”

Social media has altered the way individuals and major organisations communicate. These developments are the focus of the burgeoning domains of technoself research.

Social media differs from paper-based media (e.g., magazines and newspapers) and traditional electronic media such as television broadcasting in a variety of aspects, including quality, reach, frequency, interaction, usability, immediacy, and permanence.

Social media sites use a dialogic transmission system. This contrasts with traditional media, which uses a monologic transmission paradigm (one source to many receivers), such as a paper newspaper distributed to a large number of subscribers or a radio station broadcasting the same programmes to a whole city.

Baidu Tieba, Facebook (including Facebook Messenger), Google+, Myspace, Instagram, LinkedIn, Pinterest, Snapchat, Tumblr, Twitter, Viber, VK, WeChat, Weibo, WhatsApp, and Wikia are among the most popular social media platforms. These social media networks have above 100 million registered users.

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