PRINT MEDIA AS ELECTIONEERING TOOL IN NIGERIA GOVERNORSHIP ELECTION IN LAGOS STATE
Figures and abstract
Elections in many developing countries, such as Nigeria, remain complex and cannot be handled solely by the government, as a vibrant print media is an important part of the process. Unfortunately, the Nigerian electoral process cannot be described as free, fair, and credible.
The study’s research design was descriptive research, which combined qualitative and quantitative methods. The sample was divided into two categories:
eight hundred and twenty (820) questionnaire respondents and sixteen (16) key respondents and interviewees from the Federal Capital Territory (FCT), Abuja, and Lagos State, Nigeria’s media hubs and most cosmopolitan locations. The survey, interview, and observation methods were used to collect data for the study.
Responses from structured questionnaires were used for quantitative analysis. The selected ten print media publications were subjected to a content analysis of qualitative data based on their national distribution. Findings revealed that, while the print media contributed to international observers’ positive perceptions of the nation’s electoral process (Mean = 3.9497, St.D = 2.20417),
the print media engaged in improper reportage, selective coverage, and failed to report actual happenings during elections due to undue influence by politicians and media establishment owners, misinforming the public. Despite challenges such as insufficient funding and non-adherence to professional ethics by some print media journalists, the study concluded that the print media is important for a smooth electoral process during the study period (1999-2019).
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PRINT MEDIA AS ELECTIONEERING TOOL IN NIGERIA GOVERNORSHIP ELECTION IN LAGOS STATE
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