PRINT MEDIA IN THE CAMPAIGN AGAINST DRUG ABUSE
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PRINT MEDIA IN THE CAMPAIGN AGAINST DRUG ABUSE
Chapter one
INTRODUCTION
1.1 Background of the Study
Drug misuse is an extremely sensitive and important issue in our social, educational, economic, and moral lives. It was the negative impact it had on individuals and society that prompted the founding of the Nigeria Drug Law Enforcement Agency (NDLEA), whose mission is to control and investigate substances that are dangerous to human consumption.
Drugs are chemical substances that are solid, liquid/gaseous, or other good foods that induce changes in the body. They come in numerous forms and are used for a variety of purposes.
Combat injections, slowing metabolic/body function, relieving pain, sadness, inducing sleep, etc. It is not that these pharmaceuticals are unsafe, but their use causes harm to humans.
Britanica (2011) defined drug abuse as “the excessive, maladaptive, addictive use of drugs for non-medical purposes despite social, psychological, and physical problems that may arise from such use.”
Throughout the twentieth century, many governments around the world responded to the use of recreational drugs by banning them and making their use, supply, or trade a criminal offence.
Drug misuse has grown common among some tertiary students. Humans have traditionally prioritised their health, well-being, and happiness. As a result, people are willing to go to great lengths to obtain or maintain these mental and physical states. When people are sick in their bodies or minds, they employ medicine, natural drugs, or other methods to improve their health.
In most societies, people utilise a variety of chemicals to influence their mood, behaviour, consciousness, or perception. This type of behaviour is widely tolerated. In our society, for example, the consumption of alcohol, kolanut, tea, or coffee is largely recognised as normal.
Nevertheless, as you are surely aware, these substances (particularly alcohol) can cause a variety of problems for the user. These substances include ingredients that cause them to alter the central nervous system and so influence behaviour.
Many other substances that individuals consume have much higher hazards associated with them. These include Indian hemp (marijuana), cocaine, LSD, heroin, and sleeping pills, among others.
These substances, known as drugs, become a problem when they are consumed in an addictive manner, resulting in worse or persistent social, vocational, physical, and psychological issues.
Print-media campaigns are an effective technique of spreading health promotion messages. Newspapers and roadside advertisement hoardings can reach a large and diverse audience.
In the realm of drug addiction and dependence, advertisements may help to shape drug use patterns and intentions, as well as modify mediators such as drug awareness, knowledge, and attitudes.
However, ethical and economic issues are frequently highlighted. Print-media campaigns, unlike other health interventions, are pushed on communities who have not agreed to their deployment.
1 This is a significant ethical challenge in modern, person-centred public health, since sharing decisions with the public is critical for encouraging behaviour change.
Second, print-media campaigns can be prohibitively expensive, particularly when executed at the national or state levels. Government entities are generally the only ones who can purchase large amounts of public service announcement time during popular programs and distribute it widely through printed media.
The first and second iterations of the US Office of National Drug Control Policy’s National Youth Anti-Drug Media Campaign cost 2.7 billion dollars over 10 years.
2 Although such campaigns were carefully evaluated, the majority of print-media initiatives are not produced in accordance with the classical circle of public health, which entails creating treatments based on evidence and assessing their impact.
A thorough assessment of studies evaluating print media campaigns aimed at preventing illegal drug use can help shape future strategies and build more effective campaigns.
1.2 Statement of the Problem
Drug usage among young people poses a number of obstacles to society, including criminal activity, distortions of national economies, and monetary issues. Polices are being implemented as a result of profit laundering, narcotics, and crimes (particularly violence, cultism, assai drowsiness, and moral, decadence among our youth).
The effects of drug abuse are detrimental not only to the individual but to society as a whole; however, news about drug abuse involving those in higher institutions of learning is scarce, posing a serious threat to our national security; can the electronic media, as a vehicle for information dissemination, be relied on to play its role in society, to work together in the fight against drug abuse?
Drug abuse has caused serious harm to secondary school students, higher education institutions, unemployed, prisoners, civil servants, politicians, and others, and it cannot be ignored, despite the fact that today’s newspapers, magazines, and journals always read headlines as a source of surprise and dismay regarding drug use and abuse.
1.3 GOALS OF THE STUDY
The study aims to analyse the issue of drug usage in Nigeria.
2. Determine the extent to which Nigeria’s print media has conducted anti-drug campaigns.
3. To investigate the issues that the print media faces in Nigeria’s anti-drug campaigns.
4. Offer a long-term solution to Nigeria’s drug misuse problem.
1.4 RESEARCH QUESTIONS.
1. How often do you observe drug abuse in Nigeria?
2. How far has the Nigerian print media gone in its anti-drug campaign?
3. What problems does Nigeria’s print media confront in its anti-fake drugs campaign?
4. What are the answers to Nigeria’s drug-related challenges?
1.5 Significance of the Study
The significance of this study for Nigerians cannot be overstated. The study aims to uncover the potential outcomes and consequences of drugs and addiction. It will inform students who are at risk of becoming victims of substance abuse and addiction about the negative consequences.
This study will also educate the unemployed, prisons, government servants, politicians, and the general public about the dangers of drug usage on human life.
This study is valuable academically, commercially, and socially because it addresses the true nature of such drugs and the severe consequences for individuals who abuse them in excess of the approved medical dosage.
1.6 Scope of the Study
A study of the print media in Nigeria’s drug misuse battle.
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