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PROBLEMS FACING THE MARKETING OF POULTRY PRODUCT

PROBLEMS FACING THE MARKETING OF POULTRY PRODUCT

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PROBLEMS FACING THE MARKETING OF POULTRY PRODUCT

Chapter one

INTRODUCTION

Background of the study

Poultry is the term used to describe domesticated birds. They generate edible meat and eggs. Poultry includes chickens, ducks, guinea fowl, turkeys, and geese. Fowl chicken is the most frequent type of poultry in Nigeria. It is consumed by traditionalists, Christians, and Muslims.

Poultry birds are useful for scientific investigations because of their quick growth, and their eggs are used in businesses such as cosmetic soap and shampoo manufacturing, as well as vaccine production.

Egg may also be used in the baking industry to make snacks such as egg rolls, sausage rolls and cakes. Farmers keep several varieties of poultry. They include the following:

1. Native Fowl

2. Rhade Island Red(RIR)

3. Plymouth Rock.

4) Harco

5. White & Brown Leghorn

6. Light Sussex.

Farmers in rural areas primarily raise local fowls. The remaining types are foreign fowl raised by modern and large poultry producers. The chickens kept for meat production are known as boilers, while those kept for eggs are known as layers.

The dual-purpose chicken produces both meat and eggs. The adult male fowl is referred to as a cock, and the adult female fowl as a hen. Chicks are young fowl, and capons are cocks that have been castrated or have had their testes removed. Parents stocks are fowls (both hen and cock) that have been bred for the purpose of producing hatchable eggs.

Poultry droppings are helpful as manure to enrich the soil by adding them to the soil and allowing them to decompose. This process increases the nutrient content of the soils by adding minerals such as nitrogen and phosphate.

Egg shells can be used to make fertiliser and feed for cattle. Previously, maintaining poultry was not viewed or seen as a major vocation, and the birds were kept to obtain some regions of communities.

In the past, fowl (poultry birds) were used as a means of determining what time of day it is, especially the cock (male fowl). poultry farming stated those days when our local farmers were using the old way to rear the fowls, sheep, goats, pig and other domestic animals. The old system was large, and it proved that the poultry sector was a profitable venture.

Too gradually, chicken husbandry became a commercial operation with thousands of birds. Because of development, large poultry units were used to replace small ones,

while more efficient bird stains were used to replace small ones, balance feed intensive housing and better poultry equipment were implemented, and employment opportunities arose as a result of all of this development.

All of these industrialised poultry-keeping systems contribute to the growth of the poultry industry in Edo State. To explore economic issues in poultry farms in Egor Local Government Area, Edo State. Information on production activities, management, and challenges was gathered from 22 poultry producers in the research area.

The data were analysed using a table and frequency distribution. The farmers highlighted the challenges of little capital and diseases, with Newcastle and Gumboro infections being the most prevalent. They also noticed a dearth of high-quality water and appropriate marketing venues.

High costs, as well as feed security, are important issues in the research locations. All of these issues can be addressed by providing affordable financing to poultry farmers who form cooperatives, allowing their resources to be pooled for meaningful development of their farms and the poultry sector as a whole.

To ensure that poultry birds produce efficiently and successfully, they must be raised in a healthy environment. We have several systems or methods of producing birds, such as extensive, intensive, and semi-intensive systems, in which birds are kept in keep litres and battering cages so that farmers may regulate them.

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