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THE EFFECT OF TWITTER SOCIAL NETWORKING SITES ON THE BEHAVIOUR OF SECONDARY SCHOOL STUDENTS

THE EFFECT OF TWITTER SOCIAL NETWORKING SITES ON THE BEHAVIOUR OF SECONDARY SCHOOL STUDENTS

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THE EFFECT OF TWITTER SOCIAL NETWORKING SITES ON THE BEHAVIOUR OF SECONDARY SCHOOL STUDENTS

ABSTRACT

This study describes how Twitter and other social networking sites impact secondary school students’ behaviour at Essence International Schools in Kaduna.

Twitter is the specific subject of the study, which focusses on social networking sites in general. Questionnaires are used as a survey instrument with random sample techniques, while interviews are used as a methodology to gather data.

The social networking platform Twitter has a significant influence on secondary school pupils’ behaviour from both positive and bad perspectives. While interacting with others is an important part of social networking, the majority of social networking sites are accessible to everyone.

Teenagers are drawn to social networking sites in part because they are only available to them. The majority of users on these social networking sites are high school and college students, making them a relatively recent phenomenon.

Introduction to Chapter One

1.1 Background of the Study

According to Wikipedia (2011), the internet is a global network of linked computers that serves billions of people globally via the standard internet protocol suite (TCPT/IP).

Millions of computer networks from the public, private, academic, commercial, and governmental sectors are connected via a wide range of electronic and optical networking technologies, according to Castells (1996).

The internet is a global network of computers and computer networks that enables users to share and exchange information, according to Castells (2001).

According to Wikipedia (2011), the internet provides a wide range of information resources and services that support conventional communication mediums like the phone and films. The internet has also redefined these media, giving rise to new services like voice over internet protocol (VOIP).

Newspapers, books, and other print media are either changing to accommodate website technology or becoming blogs and web feeds, according to Wikipedia (2011). Through social networking, internet for a person, and instant messaging, the internet has facilitated or expedited new kinds of human relationships. Com/essays/2003; oppapers.

Cheong and Morrison (2008) assert that the internet is providing more freedom in terms of working hours and places, particularly with regard to web applications and speed connections.

Additionally, there are now many ways to access the internet practically anywhere, particularly through mobile devices, phones, data cards, handheld game consoles, and cellular routers, which enable users to connect to the internet from any location with a network that supports their technology (Goldsborough, 2009).

According to Castells (2001), internet services like web and email may be accessible within the constraints imposed by small screens and other limited features of such pocket-sized devices. Compared to other access methods, wireless data transmission fees and services may be substantially more.

In the twenty-first century, the internet is quickly taking over as the primary medium for trade and communication. It is also having a significant impact on the global economic system and altering communication globally.

McLuhan (1964) asserts that globalisation has permanently altered our world, making it more interconnected than ever before. According to McLuhan [1964], the internet is arguably the most well-known instrument that has made interconnection possible. Social networks have emerged as a result of the internet’s ability to reduce communication distances across time and location.

According to a survey (Goldsborough, 2008), social network utilisation is on the rise. This rise is seen as yet another significant development in the history of information worldwide. The majority of white-collar workers now use social networks, but students were primarily thought to be the first group to use them (Kim, 2008).

According to Wikipedia (2011), the internet’s fundamental characteristics, like its accessibility and wide-ranging use, have made it possible for completely new kinds of social engagement, activities, and communication.

Numerous social networking sites have developed new ways for people to engage and socialise, including Facebook, Twitter, MySpace, HI5, Nimbus, 2go, Blackberry chart (Bbchart), Xanga, Yahoo, and Bebo.

However, the internet has gained new significance as a political instrument, which has led to internet restriction by certain regimes (Rehmeyer, 2007). Although this is uncommon, Howard Dean’s 2004 U.S. presidential campaign stood out for its effectiveness in raising money online.Rehmeyer (2007)

Over the past few years, social networking sites have grown quickly, opening up new and diverse online communication channels for both mobile phones and desktop computers. Nowadays, a large number of people use social networking services.

According to Cooke and Buckley (2008), marketing strategies of the future will be conducted online. Additionally, Cheong and Morrison (2008) clarify that as digital media usage increases and technology evolves, advertisers are looking for new ways to connect with customers.

Social media advertising costs advertisers more than N304, 000,000,000,000 billion (Marketer, 2009). Advertisers may be spending nearly #532,8064 12291382 trillion ($3.5b), according to predictions.

Wikipedia (2011) states that a social network site is a group of people (or organisations) who are linked by one or more particular forms of interdependency, like friendship, kinship, a shared interest in money, or connections based on shared values, knowledge, or status.

However, for more than a century, people have used the term “social network” in a broad sense to refer to intricate webs of relationships between members of social systems at all dimensions, from interpersonal to global, according to Simmels (2001). The utility of a social network to its members is influenced by its nature.

In terms of users worldwide, Twitter, the study’s focus, is one of the social networks with the quickest rate of growth.

Twitter is an online social networking service that allows users to send and receive “tweets,” which are text-based entries of up to 140 characters, according to Shields and Maggie (2011). Jack Dorsey founded Twitter in 2006, and it was made public in July of the same year (Twitter search team, 2011).

Additionally, according to Wikipedia (2011), Twitter quickly became well-known throughout the world, with 200 million users as of 2011, 200 million tweets, and more than 1.6 billion search queries processed daily.

With offices and servers in Boston, New York, San Antonio, Texas, and San Francisco, California, Twitter Inc. is the corporation that runs the service and related website (Twitter.com, 2010).

Twitter’s popularity peaked during the 2007 South by South West festival in San Francisco, when the number of tweets per day jumped from 20,000 to 60,000, according to the Twitter blog (2010).

In 2007, the company grew quickly, posting 400,000 tweets every quarter, according to compete.com (2010). In 2008, this increased to 100 million tweets every quarter. According to Johnson (2009), 50 million tweets were sent daily by Twitter users in February 2010. The startup reported 750 tweets per second by March 2010.

But according to Johnson (2009), Twitter’s fundamental workings are “remarkably simple.” He went on to say that Twitter is a social network that is centred on its users.

According to a recent survey by Evan (2010), Twitter is one of the most widely used social networking sites in the US, with 13% of Americans using it.

In many respects, people of all ages can always find a social network on this site (Twitter). As a social network, Twitter contributes to global communication by offering online tools for information sharing and establishing connections with users through the creation of profiles that may contain blogs and personal websites.

Rosen (2010) has proposed that Twitter influences behaviour by developing psychiatric disorders through addiction to the social network. Because Twitter is a public network, it also influences behaviour.

Accordingly, the focus of this study is on how social media, specifically Twitter, affects secondary school students’ behaviour, specifically at international secondary school in Kaduna.

Thus, the purpose of this study is to determine how the social media platform Twitter is influencing the behaviour of secondary school pupils at Essence International Secondary School in Kaduna.

 Brief History of the Essence International Secondary School

Established in 1982, Essence International Secondary School started out as a nursery school before growing over time to accommodate all classes up until the last year of secondary school.

Essence International School is situated in Kaduna, a stunning and vibrant city in Northern Nigeria, on a peaceful section of Kashir Ibrahim Road. The four-tiered school provides pre-nursery, nursery, primary, and secondary students with high-quality instruction in an engaging learning environment.

The African traditional village where the play is set is the most recent addition to Essence. both the village and the bilingual elementary school, where pupils are taught both French and English. Additionally, they have an improved curriculum that emphasises African geography, history, and culture.

www.Essenceschool.com is the source.

1.2 Statement of the Problem

Many of the students at Essence International Secondary School do not utilise Twitter as a social network since, in their opinion, it is not teen-friendly but rather an adult social networking site that differs from Facebook.

In actuality, Twitter functions very differently from social networks since it emphasises a one-way action—that is, you want to get information from someone in the form of tweets—rather than a reciprocal relationship (Twitter Help Centre, 2011).

The students also mentioned that Twitter has a more sophisticated language structure, meaning that the intricacy of diction is different from that of mobile phone texting because you have to spell out and establish standard grammar instead of abbreviating spellings.

In the sense that Facebook is the social networking site that students prefer the most,

1.3 Research Questions

Which online social networking site is your favourite?

Why did you select that social media platform?

For what purposes do you use that social media platform?

How have you been impacted by the social networking site?

Which student groups use the social networking site Twitter at Essence International?

Why do these student groups use the social networking platform Twitter?

Does Essence International Secondary School pupils’ use of Twitter have an impact?

What effects does students’ use of the social networking site Twitter have?

1.4 The Objectives of the Study

The following are the eight goals of this study:

to learn which social networking sites the pupils were using.

to ascertain the rationale behind the students’ selection of social networking sites.

to ascertain the purpose of the students’ usage of social networking sites.

to ascertain how the kids are impacted by the social networking site.

to determine which student demographics utilise Twitter as a social networking platform.

To ascertain the reasons for the group’s usage of the social networking site Twitter

 

To determine whether students’ use of the social networking site Twitter has an impact.

To determine the effects that students’ use of the social networking site Twitter has on them.

1.5 Significance of the Research

Teachers, parents, and students can all benefit from this study. In order to help teachers educate and raise awareness of the potential effects social networking sites may have on their students, this study will first help them understand the impact these sites have on their pupils.

Second, it is important for parents since they will be able to monitor their children’s use of social networking sites by knowing the potential consequences of their use.

Thirdly, it will help senior level students understand that, in addition to the social advantages of social networking sites, excessive use of these sites may be harmful to their health.

1.6 The Scope of the Study

The scope of this study is restricted to the effects of Twitter on the behaviour of students at the Essence International Secondary School in Kaduna.

It focusses on the types of social media platforms that students use, the groups of students that use them, and the ways and reasons that students use Twitter. The senior secondary school at Essence International School in Kaduna is the specific emphasis of the target audience.

… CHAPTER TWO

2.0 Literature Review 

2.1 Introduction

This chapter’s primary focus is the review of pertinent literature. A literature review discusses the level of knowledge at the time of writing as well as theoretical and methodological contributions to a particular topic. It gives you details about the current state of the art regarding the topic of your essay. It looks at the corpus of research on the selected topic.

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