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MASS COMMUNICATION

READERS PERCEPTION OF THE USE OF PHOTOGRAPH IN REENFORCEMENT OF NEWSPAPER MESSAGE

READERS PERCEPTION OF THE USE OF PHOTOGRAPH IN REENFORCEMENT OF NEWSPAPER MESSAGE

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READERS PERCEPTION OF THE USE OF PHOTOGRAPH IN REENFORCEMENT OF NEWSPAPER MESSAGE

Chapter one

INTRODUCTION

1.1 Background of the Study.

Photography has been used in a variety of print media, including newspapers, magazines, advertising, commercials, video and film production, fine art photography, portraiture, and journalism.

Photography images play an important function in our daily life. Photographic pictures are commonly utilised in various forms of presentation, including billboards, magazines, newspapers, television, and the internet.

Picture reporting is the most information and skill-intensive aspect of journalism. According to Gelnshain (2002, p.12), the industrial revolution had a considerable impact on the development of press photography.

The first book with lithographic illustration (pictures) appeared in 1840. The photos were chosen based on the criteria used in testing subjects, which stabilises display.

Following this groundbreaking work, two publications, London Labour and the London Poor, debuted in British critical studies. According to Peter (2009.p.6), the use of images as a graphical presentation began with books, and the transfer of this experience to periodicals came quickly, in May 1842. This is when Herbet established the famous illustrated London News. The journal focused largely on visual content.

According to Mustaffa (2011, p.97), each image conveys a message for a variety of objectives, including information, education, promotion, entertainment, and persuasion. Images are widely used for a variety of objectives and intended effects in the communication and leisure industries.

Mustaffa also remarked that the relevance of photography must be examined from two perspectives. Photography represents reality in two ways: as a realistic form of representation, and as a mirror representation with its own codes and conventions. The reproduction of an object or character in a photograph represents reality and a true experience.

Photographic images are commonly used in political campaigns to persuade voters, particularly in print media like newspapers. They are effective in conveying agendas and capturing audience attention.

Photographic images in newspapers have a greater impact on the audience’s emotions than word contents, which lead people down a more reasonable, logical, and linear path of thought.

Lester (2003, p.234) has his own opinion, claiming that visual images are a powerful method of communication since they elicit both logical and emotional responses.

According to Anderson (2014, p.140), photojournalism is a branch of journalism that employs photos to convey stories and record events. It differs from other types of photography, including commercial, architectural, and industrial photography.

This can be observed in its devotion to key journalism standards such as news, timeliness, objectivity, impartiality, and accurate reporting of events.

Photojournalism is the use of a camera to document events as they occur. A photojournalist, like a news reporter, is a reporter who writes with a camera and disseminates information through photographs.

Photojournalists utilise photographs to tell stories, assess events, and express their opinions about society as journalists working for a better society (Harding, 2012).

The introduction of photos automatically printed into newspapers expanded the market for press photography. Pictures were primarily taken for their action and content, rather than for aesthetic value. Today, they are utilised in newspapers for a variety of purposes. The other reason was George Eastman’s invention of tiny cameras, which were in use at the time.

Thus, convenient cameras enabled photojournalists to readily and swiftly document news occurrences. They were able to snap shots that were previously impossible to take, such as at night and in motion, thanks to technical advancements.

Henri Cartier-Bresson, a Frenchman who laboured to chronicle what he called the “decisive moment” from 1930 to 2004, was a leading photojournalist. Cartier-Bresson thought that the dynamics of any given situation will eventually reach a point where a photographer could get the most dramatic image conceivable.

Photojournalists have evolved into visual interpreters, utilising their cameras and experience to give readers a sense of what an event was truly like. Meanwhile, in the past, photojournalists relied on artists to create reproductions of their photographs, which were then engraved into a zinc plate (Aliagan, 2006).

The plate was then produced using a Hoe rotary press. Due to the lengthy procedure, it took several days before these line-drawn renderings of images appeared on the main page of the newspaper.

The development of photography and photojournalism may be traced back to two important events around the end of the nineteenth century. The first is a technological innovation.

This includes the development of roll film, smaller cameras, quicker lenses, and the perfecting of the half tone process of printing images as a succession of light and dark dots, allowing newspaper publishers to reprint photographs quickly and inexpensively.

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