ROLE OF EFFECTIVE COMMUNICATION TOWARDS ORGANISATIONAL DEVELOPMENT
Need help with a related project topic or New topic? Send Us Your Topic
DOWNLOAD THE COMPLETE PROJECT MATERIAL
ROLE OF EFFECTIVE COMMUNICATION TOWARDS ORGANISATIONAL DEVELOPMENT
Chapter one
GENERAL INTRODUCTIONS
1.0 Introduction
Communication has become increasingly crucial in business because it is a critical component of every company organization’s operations.
Newman et al. (1959) describe communication as the interchange of facts, ideas, attitudes, or emotions between two or more people. Communication is also defined as the intercourse of words, letters, symbols, or messages, as well as the manner in which one organisation member shares meaning.
Communication is often defined as the transfer of information from one person to another. This study also found that the shortcomings were present in both oral and written communication.
Oral communication is done over the phone or in person. While writing is done through letters, telegrams, and mass media communication.
Employee communication shortcomings in an organisation, as well as the importance of communication in corporate development, explain why organisations should strive to enhance their communication abilities. Communication and distribution requirements are diverse and can frequently be difficult to meet.
Economic services suffer as a result of unreliable delivery systems, resulting in the underdeveloped society that we live in today. Effective communication can be defined as a circumstance in which the receiver takes the sender’s information after careful consideration and cooperation, and then returns a favourable response to the sender without discomfort.
Effective communication is a critical component of a successful business in an organisation. The information acquired from the target market source has a direct correlation with organisational productivity.
The more individuals are informed about the substance of their jobs, the higher the expected standard of performance, and the technical specifics, all of which are supported by a positive working environment, the better prepared they are to tackle the task at hand with fervour and resolve.
According to Pride et al. (1985), without strong communication, marketing managers cannot motivate employees to coordinate their efforts. Marketing managers must be able to communicate with top-level executives and keep marketing managers informed of the broader company’s aims and achievements.
It also directs what the marketing units perform and how their activities are connected with those of other departments like as finance, production, or people, with whom marketing managers must communicate in order to coordinate marketing efforts.
The information system should enable marketing managers and salespeople to communicate easily and effectively. Because communication is the art of transmitting information from one location or person to another, information systems should help marketers create internal and external reports.
Need help with a related project topic or New topic? Send Us Your Topic