ROLE OF TELEVISION IN POLITICAL PERSUATION
Need help with a related project topic or New topic? Send Us Your Topic
DOWNLOAD THE COMPLETE PROJECT MATERIAL
ROLE OF TELEVISION IN POLITICAL PERSUATION
INTRODUCTION
Mass communication is described as a message sent to a big group of individuals through a mass medium. It entails conveying information to a large and scattered audience.
Mass communication is made feasible by the use of mass media. In other words, the media enables mass communication. Television, radio, newspapers, and magazines are all examples of mass media.
Researchers in mass communication wanted to determine how specific massages, channels, and sources could cause changes in attitudes and behaviours.
This was a natural outgrowth of the way mass communication research has evolved since the 1920s, fuelled by public fear of the media, anxious politicians, eager advertisers, crusading social engineers, and others watching to see the massive reach of the media; “to get their message across” quickly and efficiently.
Government, military, and corporate funding sources all played a role in individuals working in the field deciding to go in this way. The purpose was to establish which types of persuasive messages would be most effective in various types of mobilisations, such as political, advertising, public health, economic, educational, and military.
Recent advancements in the technology of both print and electronic media, particularly the medium of television, have already begun to fragment media audiences and modify the connection between media and the nation (masses).
As a result, the media’s role in mobilisation and persuasion is critical, as broadcast media, particularly television, has become the primary source of information dissemination over the years, as well as the primary means and most effective tools for political persuasion in Nigeria.
Television’s ability to mobilise and persuade people to behave in a certain way and to perform certain actions has made it an effective tool for political persuasion because it can send sound and images to a large and widely accessible audience while remaining captivating and dramatic in nature.
Television appeals to the senses of sight and sound; it is a comprehensive strategy that combines audio, visual, and motion elements. It can pique the interest of the majority of spectators.
That is why the government and other private organisations pay close attention to it. The media (television) acts as an intermediary between the government and the people by assisting the government in communicating its plans and policies to the people, and the people in turn transmit their responses, feelings, and plight to the government.
Following many years of military rule in Nigeria, democracy became a much-needed endeavour, and television served as a major tool for fully informing, enlightening, mobilising, and persuading the people to actively participate in decision-making in the country during the transition period.
Television and NTA Kaduna, to a significant extent, assist in raising political awareness among Nigerians and mobilising them to both contest elections and be voted for, as well as vote for a candidate of their choice as electorates.
The role of television in ensuring a successful transition in Nigeria should not be underestimated. Television plays a significant influence in political persuasion in Nigeria.
Need help with a related project topic or New topic? Send Us Your Topic