ROLE OF THE MASS MEDIA ON THE ATTITUDE OF TEENAGERS ON THE PREVALENCE OF HIV/AIDS
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ROLE OF THE MASS MEDIA ON THE ATTITUDE OF TEENAGERS ON THE PREVALENCE OF HIV/AIDS
Chapter one
INTRODUCTION
1.1 Background of the Study
Radio is recognised as a significant modern media due to its qualities. It is inexpensive and accessible to a wide range of people worldwide. Its content is affordable to generate and distribute. It is accessible because it does not require literacy skills.
Listening to it is convenient, and the programming is adaptable. It has the ability to reach rural areas when other forms of mass communication are unavailable. These traits have enabled radio to play significant developmental roles, particularly in the field of education.
According to Bosch (2007), in the absence of other kinds of media like as television and newspapers, radio has shown to be a powerful and crucial source of entertainment and communication, ensuring community participation in the communication process.
Further research reveals that radio is well-known for providing communities with current local and international information in their native languages, as well as a variety of music genres that cater to a wide range of cultural preferences (Mmusi, 2002, p.3; National Community Radio Forum, 1993, p.10).
The advancement of digital radio and its ability to integrate or network with various Information and Communication Technologies (ICTs) through convergence has arguably positioned radio as the world’s most successful ICT to date, reaching millions of listeners every day (National Community Radio Forum, 1993, p6).
While the traditional duties of national radio, particularly the Public Broadcasting Service, should not be overlooked, community radio is a “niche” of the media landscape that serves as a key source of accurate information for the entire population (Dunaway, 2002, p.4).
As a result, the sector has continued to supply news and information relevant to community members’ needs in the form of a medium that empowers them politically, socially, and economically via locally created and orientated media material (Wigston, 2001; Fraser & Estrada, 2001).
This is reflected in programming that addresses the requirements of all language and cultural groups in the country in terms of education, information, and entertainment (Mmusi, 2002; Teer-Tomaselli, 1995).
Although radio is not a new phenomena, private ownership and control over programming, content, and operation are relatively recent. It has gained strength over the world in recent years, particularly in underdeveloped countries.
As a result, many international development organisations view private FM and community radio as an ideal resource to grow in the battle for democracy, illness prevention, and the preservation of local language and culture (Blackson, 2005).
1.2 Statement of the Problem
According to Simmering and Fairbairn (2007), the Nigerian broadcasting media must strive not only to meet the industry’s competitiveness in terms of listenership, but also to excel in both qualitative and quantitative media content and programming to reach its target audience.
One of the most significant obstacles for college broadcasting stations is a lack of proper financial support. The school administration must prioritise the operations of the campus broadcasting station.
Inadequate information dissemination is a key concern facing campuses across the country; obtaining even the most basic information about each student has proved nearly impossible. The use of a functional campus radio station can help to alleviate this issue.
To fully support this lofty aspiration, the mass media must serve not only as an outlet for just information dissemination, but also as a tool for societal development, socialisation of norms and values, and agent of ethical and technological rejuvenation in the face of mounting pressure from popular culture via the media, which appears to be eroding communal life and virtues around us.
These issues highlight the importance of conducting research on the opportunities and challenges of campus radio stations in Nigeria, with UNILAG FM 103.1 serving as a case study.
1.3 Objectives of the Study
The overall goal of this research is to investigate the opportunities and challenges of campus radio stations in Nigeria, utilising UNILAG FM 103.1 as a case study. The study’s particular aims are:
1. Determine the operational status of UNILAG FM 103.1 broadcast station.
2. To determine the elements influencing the formation of UNILAG FM 103.1 broadcasting station.
3. Determine whether there are sufficient funds to run the radio station (UNILAG FM 103.1).
4. Determine whether UNILAG FM 103.1 has successfully addressed the campus’s information dissemination concern.
5. Identify the issues that the UNILAG FM 103.1 broadcasting station’s administration faces.
1.4 RESEARCH QUESTIONS.
The relevant research issues for this project are:
1. How does the UNILAG FM 103.1 broadcasting station operate?
2. What circumstances influenced the foundation of UNILAG FM 103.1 Broadcasting Station?
3. Are there sufficient funds to run the radio station (UNILAG FM 103.1)?
4. Has UNILAG FM 103.1 successfully addressed the campus’s information dissemination problem?
5. What challenges do the administrators of UNILAG FM 103.1 face?
1.5 Significance of the Study
The findings of this study would assist the broadcast industry, media policymakers, the legislature, the federal government regulatory agency in charge of broadcasting, and university management/authorities in fostering more proactive, competitive, and productive ways of developing community radio broadcasting in Nigeria’s universities. Wherever it is developed, this effort will provide new information and literature on the nature, obstacles, and prospects for college community radio broadcasts in Nigeria, Africa, and the rest of the developing world in general.
This study will add to the existing body of literature by considering sections of the literature that have not yet been examined or explored, and adding these aspects into the current study. As a result, the findings will serve as the foundation for future research in the sector.
1.6 Scope of the Study
The scope of this study is limited to the potential and constraints of a college radio station in Nigeria, with UNILAG FM 103.1 as a case example. The researcher randomly selects students from various departments and faculties at the University of Lagos as a sample population.
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