ROLE TEENAGERS PLAY IN THE WESTERNIZATION OF NIGERIA
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ROLE TEENAGERS PLAY IN THE WESTERNIZATION OF NIGERIA
Chapter One: Introduction
1.1 Background of the Study
This study focuses on the role of teens in Nigeria’s westernisation, with a case study in South West Nigeria. Many people have diverse definitions of the term “culture.” Culture is defined differently dependent on people’s orientations.
Ekeh (2012) defines culture as a construct used to analyse and integrate events and values across a broad spectrum of society. Jakayinka (2002) defines culture as the whole repertory of human actions that are socially transmitted from generation to generation.
According to Obiora (2002), cultural change occurs gradually rather than suddenly. Culture is a dynamic process of change. It changes in the same way that the human being does.
It is dynamic, learnt, gained, communicated, or dispersed through touch or conversation from generation to generation. The Nigerian culture is vanishing as a result of accepting and adapting the modal mist’s solution to underdevelopment. This research tries to evaluate the role that teens play in this movement.
1.2 Statement of the Problem
According to Nnonyelu (2006:99), “Nigeria culture, following its contact with the lifestyle constantly portrayed by the media, appears to have caved in” and continues to do so over time.
The inclination of teens to imitate, emulate, and copy what they see (in the media) is a major contributing factor to this scenario, particularly in the country’s burgeoning youth culture. Youths strive to humbly replicate the western world’s lifestyle as portrayed in the media.
Dressing, walking, and engaging in activities associated with the Western way of life is regarded as a significant indicator of one’s social position.
This can be related to the fact that “the closer a person’s attitude is to western norms and values, the greater the opportunity and the higher the person’s position on the social ladder” (Ojiha 2006: 48).
Youths are misled into believing that they have unlimited individual choices and possibilities to believe, think, conduct, and dress as the media portrays. Unfortunately, the attachment to this borrowed lifestyle leaves the individual without an identifiable culture, thus eliminating him or her from society.
Western culture has influenced Nigerians, particularly southwest youths, in the following ways.
They rarely greet their elders because of their exposure to Western culture through the media.
They emulate the way and manner in which the western people dress.
They rarely meet their elders, and when they do, they do not go down on their knees, whereas males prostrate to show respect, which was a key characteristic of Yoruba youths.
With the emergence of social media, the internet, and social networks, the cultural value that had been created for years by Nigeria’s forefathers, particularly in the southwest young, has been tossed down the drain as a result of what the youth refer to as civilization.
1.3 Aims and Objectives of the Study
The aim of this study is to highlight and comprehend the role of youths in the westernisation of Nigeria. Specifically, the aims of this study include:
Discover and evaluate the influence of Western civilization on Yoruba culture.
Assess the impact of those media items on the country’s youth, particularly in terms of what they dress.
Determine whether there are any elements contributing to this influence.
1.4 Significance of Study
The study will contribute to the development of a data base for intervention programmes aimed at promoting and highlighting positive features of Southwest culture in order to attract young people.
It would assist youths in understanding the negative impacts of emulating dress patterns on Western society and their effects on Nigerian cultural values, allowing them to make more responsible decisions.
This study will assist the National Broadcasting Commission in understanding the negative effects of Western programming on domestic television in order for them to implement better rules on the subject.
1.5 RESEARCH QUESTIONS.
Are today’s kids responsible for Western civilization?
What is the extent of youth exposure to foreign media?
Do foreign media contents influence the fashion sense of young people?
Does exposure to foreign media have any other effects on young people’s beliefs, values, language, food, and names?
1.6 Research Hypothesis
Hello, Youths affect Western culture in Nigeria.
H0: Youths do not impact Western culture in Nigeria.
H2 Foreign media content influences the fashion sense of young people.
H0 Foreign media content has no influence on young people’s fashion choices.
H3 Exposure to foreign media content has further consequences on youngsters (beliefs, values, language, and diets).
H0 Exposure to foreign media has no additional consequences on youths.
1.6 Definition of Terms
Culture refers to a certain set of people’s features and knowledge, which include language, religion, cuisine, social behaviours, music, and the arts. The term culture also refers to language, beliefs, values and standards, customs, attire, diet, roles, knowledge and skills, and everything else that people learn that contributes to a society’s way of life.
Civilization is defined as any sophisticated civilization characterised by urbanisation, social stratification enforced by a cultural elite, symbolic communication means (such as writing systems), and a perceived separation from and dominance over the natural environment.
Cultural identification: Cultural identification is a person’s sense of belonging to a specific culture or community. This process entails being acquainted with and accepting a culture’s traditions, heritage, language, religion, ancestry, aesthetics, thought patterns, and social systems.
People typically internalise and identify with their culture’s beliefs, values, conventions, and social behaviours. However, several research have emphasised that existing cultural identity theory may fail to account for the reality that different individuals and groups may react to or perceive events, happenings, attitudes, and so on in different ways than others.
Cultural inferiority, as defined in cultural studies and social anthropology, is an internalised inferiority complex that causes people in a country to regard their own culture as inferior to the cultures of other countries.
It is strongly tied to the concept of colonial mentality and is typically associated with the expression of anti-intellectual sentiments against philosophers, scientists, and artists that originate from a colonial or post-colonial It can also emerge in individuals as cultural alienation.
Cultural Disorientation: This is a personal disorientation that a person may experience while encountering an unfamiliar way of life as a result of immigration or a visit to a new nation, a change in social surroundings, or just travelling to a different form of life.
Cultural Dominance is the process of dividing or artificially introducing a culture’s or language into another. Cultural imperialism is the practice of promoting a stronger culture over a lesser-known or desired culture. Typically, the former belongs to a larger, economically or militarily powerful nation, whereas the latter belongs to a smaller, less powerful one.
Colonial Mentality: A colonial mentality is an internalised attitude of ethnic or cultural inferiority that a people experiences as a result of colonisation, i.e. being colonised by another group.
It refers to the assumption that the colonizer’s cultural values are fundamentally superior than one’s own. Postcolonial scholars have used the term to explain the transgenerational repercussions of colonialism that remain in former colonies after liberation.
It is frequently employed as an operational concept to describe ideological dominance in past colonial experiences. In psychology, colonial mentality has been used to explain cases of collective despair, anxiety, and other common mental health concerns in colonised communities.
Inferiority Complex: An inferiority complex is defined as a loss of self-worth, doubt and confusion about oneself, and emotions of failing to meet norms.
It is frequently subconscious and is assumed to lead afflicted people to overcompensate, resulting in either extraordinary success or extreme asocial behaviour.
In recent literature, the favoured word is “lack of covert self-esteem”. For many, it is the result of a combination of innate personality traits and life experiences.
Cultural Confusion: Cultural confusion, also known as cultural dissonance, is an uncomfortable sense of discord, disharmony, or conflict that people experience when their cultural context changes.
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