SALES PROMOTION AS A TOOL FOR INCREASING PROFITABILITY IN AN ORGANIZATION

Need help with a related project topic or New topic? Send Us Your Topic 

DOWNLOAD THE COMPLETE PROJECT MATERIAL

 

SALES PROMOTION AS A TOOL FOR INCREASING PROFITABILITY IN AN ORGANIZATION

ABSTRACT
Sales promotion, as a method for improving profitability in an organisation, offers profits to its customers. Literature from other researchers is also reviewed.

The study aims to identify sales promotion tactics and business profitability, as well as customer perceptions of sales promotion and its relationship to brand loyalty for that specific brand or company.

When sales promotions are implemented correctly, they generally result in an increase in short-term sales figures. This explains why firms spend a significant portion of their budget on various sales promotion initiatives.

Need help with a related project topic or New topic? Send Us Your Topic 

DOWNLOAD THE COMPLETE PROJECT MATERIAL