SATELLITE TELEVISION PROGRAMME PREFERENCE AMONG RESIDENTS OF JOS SOUTH
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SATELLITE TELEVISION PROGRAMME PREFERENCE AMONG RESIDENTS OF JOS SOUTH
Chapter one
Introduction
1.1 Background of the Study
With the world shrinking into a global village due to the rising sophistication of communication technology, local media in a nation faces severe competition for local audiences from global media.
Broadcasting today facilitates the process of globalisation, which “makes the world one massive whole that is naturally heterogeneous but with homogeneous pretences brought about by the media, information and communication technologies, and mutually understanding people” (Nwabueze, 2005, p. 7).
When globalisation reduces the distance between people throughout the world, viewers in a given country must decide whether to expose themselves to information from local or international media.
Local audiences, particularly in developing countries, have evolved into a global audience that finds it difficult to abandon the high production quality and variety of programme content given by satellite television channels in favour of watching local channels.
Mboho and Nwabueze (2008) argue that, despite the local audience’s apparent reliance on international broadcasting, local stations continue to be significant and indispensable in addressing part of the information demands of any given society.
According to research findings, people who watch satellite television rely on local channels to be informed about what is going on in their community (Okoye, 2004; Nwabueze, 2010).
This reinforces the enduring relevance of local media in the face of several satellite television channels vying for viewer attention. The advent of Information and Communication Technology (ICT) has reduced the world to a global village.
Satellite television is one of these technologies. It is a modern digital technology that uses computers to convey large amounts of digital information to all parts of the world.
Satellite television arose as a new distributing medium as a result of digital technology and the internet, causing a revolution in the way information is stored and transferred, irreversibly altering the media landscape. As a result, traditional mass communication channels (television and radio) are straining to keep up with this rapid change.
Today, communication developments are occurring quicker than ever before. For the mass media sectors, this implies higher costs and the need to replace ageing equipment. For consumers, it means a confusing array of products.
According to Bagi (2007), the satellite signal is compressed to allow more channels to be broadcast to and from an orbiting satellite. To restrict users from getting signals without a subscription.
The transmissions are encrypted (scrambled so that only those with the necessary decoder can view them). The satellite receiver decrypts the signal and distributes it to one or more televisions. Dominic (2009).
The various channels delivered by satellite television are largely international shows created by the rich industrialised (developed) countries of the West and broadcast to poor countries in South America, Africa, and Asia.
causing these countries to grow dependant. Perhaps Nigeria, as a developing country, has also relied on such foreign programmes and, of course, has imported both hard and software products including such programmes, which has serious ramifications.
Nigeria is currently facing cultural invasion; foreign culture has damaged the people’s culture, as evidenced by the way we dress, talk, and eat, among other things, because all of the gear involved in TV must be imported. Kunczik M. (1993: 227).
This study is conducted to examine satellite television programme preferences among residents of Jos South.
1.2 Statement of Problem
Technologically advanced nations that establish and broadcast satellite broadcast channels to the world essentially present their own interpretation or perspective of the world to an international audience. According to Dominick (2002, p. 462), the United States “dominates the international TV programmes market”.
According to Kotler and Armstrong (2004), some critics argue that globalisation equals Americanization because the more people around the world are exposed to American culture and lifestyle through the food they eat, the stores they shop at, and the television shows and movies they watch, the more they will develop their individual identities.
This strengthens the one-way flow of satellite broadcast communications from developed to developing nations around the world. Furthermore, based on the arguments presented above, it appears that excessive exposure to foreign programmes broadcast by foreign satellite TV channels may have a negative impact on audience cultural identification.
But can it be stated that Nigerians watch more satellite TV than local TV? There is currently a lack of empirical data on Nigerians’ exposure to international satellite television channels, particularly in comparison to their consumption of local media content.
Foreign programmes transmitted via satellite television have a significant impact on Nigeria’s political, social, and cultural institutions.
The youth are disproportionately influenced in this scenario because they are more likely to emulate Western norms and values that they view to be superior than indigenous culture.
As a result, there is concern that propaganda and the dissemination of controversial material would exacerbate domestic and international tensions, as well as promote cultural imperialism. On this note, the research explores the Satellite Television Channel Preference among Jos South people as a case study.
1.3 Objectives of the Study
The study’s aims are:
The purpose of this study is to examine the impact of satellite television on Jos South people.
To determine the impact of satellite TV programmes on the population of Jos South.
To find out why Jos South people choose satellite television over local television.
4 To assess whether Jos South viewers prefer satellite TV over local TV broadcasters.
1.4 Research Questions.
The following research question was formulated.
How can satellite television programmes effect Jos South residents?
What impact do satellite television programmes have on Jos South residents?
Why do Jos South inhabitants choose satellite television programmes over local television?
Do Jos South viewers prefer satellite TV over local stations?
Significance of the Study
This study will be extremely important to students, the media, and the people of Jos South. The study will provide a detailed picture of Jos south inhabitants’ preferences for satellite television programmes.
The study’s findings will assist the general public in making more informed decisions regarding which channel to watch. The study will also act as a reference for other researchers who would engage on the relevant topic.
Scope of the Study
The study’s focus includes public perceptions on Nigeria’s electronic naira. A study of the Kano metropolis. The study would be limited to people of Jos metropolitan.
Limitations of the study
The researcher faces certain constraints that limit the scope of the investigation, including:
The researcher has insufficient research material, which limits the investigation.
The study’s time frame does not allow for broader coverage because the researcher must integrate other academic activities and examinations with the investigation.
Insufficient funds tend to hamper the researcher’s efficiency in accessing important resources, literature, or information, as well as in data collecting (internet, questionnaire, and interview).
1.8 Definition of Terms
Satellite television is a service that offers television programmes to viewers by relaying it directly from an Earth-orbiting telecommunication satellite to their location. The signals are received via an outside parabolic antenna, sometimes known as a satellite dish, and a low-noise block downconverter.
Preference: an advantage granted to some individuals or objects but not to others; something that is preferred over another.
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