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MASS COMMUNICATION

SEXUAL AND SEXUALITY DISCOURSE AMONG STUDENTS ON SOCIAL MEDIA

SEXUAL AND SEXUALITY DISCOURSE AMONG STUDENTS ON SOCIAL MEDIA

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SEXUAL AND SEXUALITY DISCOURSE AMONG STUDENTS ON SOCIAL MEDIA

Chapter one

INTRODUCTION

1.1 Background of the Study

The diversity of information available on modern media (Internet, social media, laptops, MP3 players, handheld video players, and cell phones, among others) is virtually endless.

Sexual conversation and displays are becoming more common and blatant in this mediated society. Researchers discovered that sexual content ranging from flirting to sexual intercourse has increased dramatically on the internet and social media in the last decade (Brown, 2000; Fisher & Barak, 2001; Ybarra & Mitchell, 2005; Escobar-Chaves et al, 2005; Brown, Keller & Stern, 2009; Kaiser Family Foundation, 2010; Brown, Keller & Stern, 2009).

Youth can encounter sexual text, photographs, and videos on social media, as well as generate and/or publish such materials (Collins et al., 2011; Chika & Ojih, 2013; Brown, Keller & Stern, 2009; Ellison et al., 2007; Peluchette & Karl, 2010; Braun-Courville & Rojas, 2000).

Students are immersing themselves in contemporary media, with social media, cell phones, and instant messaging playing significant roles in their daily lives (Collins et al, 2010; Pempek et al, 2009).

They use their online social media profiles to display information about their sexuality, indicating their sexual orientation and sexual interests; they post songs and poems about sexual desires and experiences on blogs;

they share nude or semi-nude pictures and videos of themselves on social media and mobile phones (sexting); and they discuss sexual practices and experiences on SM and blogs (Brown, Keller, & Stern, 2009).

Consumption of sexually provocative information on social media causes students to develop or perpetuate sexual permissive attitudes. Braun-Courville & Rojas (2000). Kelleher and Sweetser (2012) discovered that online sexual behaviours were connected with increased acceptance of casual sexual behaviour.

Kelleher and Sweetser (2012) predict that content production is likely to build the foundation of teenagers’ attitudes about sex and their subsequent sexual behaviours throughout their lives.

My research will look at how mediated sex and sexual portrayals on social media affect students’ sexuality discourse, attitudes, and behaviour.

A lot of research undertaken in Nigeria have showed that most adolescent risky sexual behaviours occur at a young age (Maticka-Tyndale et al., 2005; Oindo, 2002; adolescent Fact Book, 2010; Kabiru & Orpinas, 2008; Adam and Mutungi 2007; Njue et al., 2011; Mathenge, 2008; Akwara et al., 2003; CBS, 2004).

According to Njue et al. (2011), young people in Nigeria frequently engage in casual, unprotected, coercive, and transactional sex with several and concurrent partners.

According to Ochieng, Kakai, and Abok (2010), more than half of Nigerian youngsters are sexually active by the age of 20. According to the Youth Fact Book (2010), 11% of young women and 22% of young males aged 15 to 24 had their first sexual experience before the age of 15. By the age of 18, 47% of young women and 58% of young males had experienced their first sexual encounter.

A research conducted in Kisumu, western Nigeria, found that 73% of the young were sexually experienced, 74.4% were sexually active, 84% engaged in frequent sexual experiences, and 79.7% maintained single partner sexual encounters (Oindo, 2002).

Mathenge (2008) found that 36% of girls aged 14-25 in elite schools in Kwara state, Nigeria, had their first sexual experience before the age of 15, while 75% did not use any protection.

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