STUDY OF THE IMPACT OF RADIO ADVERTISING ON THE MARKETING OF CONSUMERS PRODUCTS
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STUDY OF THE IMPACT OF RADIO ADVERTISING ON THE MARKETING OF CONSUMERS PRODUCTS
ABSTRACT
This project caption, “The Impact of Radio Advertising on the Marketing of Consumer Products in Imo State,” was written in partial fulfilment of the requirement for the award of a Higher National Diploma (HND) in marketing at the Federal Polytechnic Nekede Owerri, Imo State.
I can’t tell for certain that this is the first write-up, whether in a term paper, project, etc. But I am confident that I have done a wonderful job with the help of numerous organisations in Owerri Municipal.
The subject is so broad that no one can claim to have covered it completely. I have only attempted to penetrate through the critical parts of the topic pertinent to the inquiry I have conducted.
The researcher investigated the modern way of advertising, the advertising medium, and the different vehicles via which advertisers transmit their messages to target groups of prospects.
The researcher discussed some of the things in the first chapter, which is the introduction. Chapter two, which is a literature study, discusses the characteristics of radio advertising, as well as the merits and disadvantages of advertising.
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