SURVEY OF ROLES AND PERFORMANCE EFFECTIVENESS OF SECRETARIES IN MODERN COMMUNICATION INDUSTRIES

SURVEY OF ROLES AND PERFORMANCE EFFECTIVENESS OF SECRETARIES IN MODERN COMMUNICATION INDUSTRIES

ABSTRACT

The function, effectiveness, and efficiency of secretaries in contemporary Enugu Urban communication businesses were the focus of this study. Opinions regarding the secretary’ responsibilities vary. They don’t get that the secretary is a key player in any communication industry, and that her work can make or break the sector’s productivity. The study also aims to determine if secretaries’ duties are impacted by a lack of appreciation for communicating machines. It went on to question whether executives do not delegate authority to secretaries to ensure they are well-versed in administrative concepts and whether this knowledge gap could impede secretarial duties. The study was planned to collect data from secretaries in specific communication industries as a representative sample of the community. One hundred persons made up the populations, and the researcher used questionnaires that were handed out to the respondents. Afterwards, was gathered. It was determined that secretaries would benefit from frequent opportunities to learn new skills and expand their knowledge base in the field. Additionally, employers should collaborate closely with secretaries, give them clear responsibilities, and ensure they have the resources they need to do their jobs well.

CHAPTER ONE

INTRODUCTION

Background of the Study 

The Nigeria Television Authority is abbreviated as NTA. More than 30 more television stations in various regions of Nigeria have been born out of this one. A general manager and five assistant managers assist with the day-to-day operations of the company. As a communication industry, the Nigeria Television Authority (NTA) performs a number of functions, much like a large family:

1. keep its dominant position in television broadcasting while informing, entertaining, and enlightening its audience

2. Improve people’s lives in Nigeria by introducing them to a variety of programs that will have a good impact on their social, cultural, economic, political, and technological perspectives.

But it seems that their secretaries aren’t getting the attention they need to do their jobs well due to all the responsibilities they have in the communication sector.

For all their information needs, they indulge in utilising their journalists and reporters. Many in management and staff positions in the communication industries have become proficient in using computers, tapes, and discs to record information and write reports, but they have paid little attention to the importance of competent secretaries in these fields.

Journalism, reporting, and correspondent work makes up the bulk of the communication industry’s workforce. Not to mention newsreaders who rely on a small team of copy clerks. Even when they do show initiative, the few secretaries there aren’t always given the credit they deserve.

Compared to their colleagues in other professions, the secretaries at Nigeria Television Authority are not given the attention they need to motivate themselves and are not promoted when they are due, according to an inquiry into the organisation.

The most frustrating aspect is that secretaries end up reporting to unfinished individuals in leadership roles, while students witness their academically gifted peers rise through the ranks.

The researcher was compelled to conduct a survey of secretaries’ responsibilities, performance, and effectiveness in contemporary Enugu Urban communication businesses due to the prevalence of these norms and challenges.

1.2 Statement Of The Problem

Goals are hard to achieve in most workplaces nowadays. These have typically been attributed to secretaries, who serve as executives’ reflections. As a result, they restrict their work to typing documents—which they inevitably make mistakes on—and taking dictations—which they aren’t even good at transcribing.

In some fields of communication, there is a breakdown in communication due to the bad relationships between so-called secretaries. Some secretaries are unable to answer the phone or convey messages effectively, which slows the flow of information. It is crucial for employees to have a good flow of information from management in the organisation.

To a significant degree, the achievement of goals dictates the prosperity of a sector. Actually, this can’t be accomplished without the secretary’s help and efficiency.

Furthermore, a handful of executives are to blame for a slew of problems plaguing the communication sector. One example is that some bosses don’t give their secretaries and workers a voice when it comes to making organisational policies or offering suggestions for how the company might reach its objectives.

In such a situation, the executive or supervisor might not think it’s the secretary’s place to take on such responsibilities. Since there has not been sufficient literature produced to identify these issues and how to control them, this research project seeks to discover about the roles and performance efficiency and effectiveness of secretaries in communication sectors. The researcher thinks it’s important to look into these issues and provide suitable solutions after researching them.

1.3.3 The Purpose Of The Study

1. The primary objective of this research is to identify the functions and assess the effectiveness and efficiency of secretaries in contemporary Enugu Urban communication businesses. The study’s specific objectives are:

2. Determine whether secretaries are competent and efficient in their work.

3. Identifying the issues that arise when carrying out such tasks.

4. Finding out whether these positions improve the communication industries’ operational success.

5. Offering additional suggestions for enhancing the proficiency and effectiveness of secretaries in the aforementioned communication sectors.

1.4 The Limitations of the Study

The function, effectiveness, and efficiency of secretaries in contemporary Enugu Urban’s communication sectors are the exclusive focus of this research.

1.5 The significance Of The Study

Secretaries may not always know what they’re responsible for in a certain organisational structure. Because of this, the researcher decided to conduct a study to learn more about secretaries’ responsibilities in the communication sector. Finding these issues would allow the research to contribute to an encouraging, inspiring, and cooperative workplace for the secretary and other workers.

The executive team will be able to see how empowering their secretaries to carry out their responsibilities and apply certain principles contributes to the organization’s overall goals.

This will send the message to secretaries that they are representing the company in a positive light, which in turn encourages them to be efficient and diligent in all aspects of their work.A mutual understanding between the boss and secretaries will help the organisation achieve its goals more effectively as a whole.

1.6 Assumptions of the study

If this study turns out as expected, executives will have less paperwork to worry about since they will be able to trust their secretaries with more responsibility. Qualified secretaries’ educational backgrounds necessitate their unique value and necessity in the communication industry and in workplaces generally.

Qualified secretaries’ educational backgrounds will also be revealed to some extent. This highlights the need of their communication skills, diligence, and prudence in carrying out their tasks, as any divergence from this will reflect poorly on the organisation in the business world.

No matter how much technology advances, secretaries will remain an essential and irreplaceable asset to the communication sectors, as this research will demonstrate.

Regardless of how far technology advances, the research will demonstrate to the communication industries that secretaries are an essential and irreplaceable asset.

Instead of constraining secretaries to merely type documents, the research will also raise their egos among their professional peers. The student secretaries will take their training seriously because it will also discuss the tasks they will face in the future.

17.7 Research Questions

In order to direct the investigation, we developed the following research questions:

1. How do secretaries in Enugu Urban’s modern communication industries contribute?

2. How well-equipped and efficient are the secretaries to carry out their duties?

3. What challenges do they have when carrying out that responsibility?

4. To what extent do the responsibilities in certain communication industries boost productivity?

5. How may secretaries in Enugu Urban’s modern communication businesses improve their performance?

1.8 Definition of Terms

ROLES: Responsibilities to which individuals are held fully responsible. Responsibility, action, or power are all synonyms for the word. When we talk about the mental and physical processes that are necessary to complete a job or assignment, we’re talking about roles.

EFFICIENCY: The capacity to accomplish a goal with little effort.

A secretary is a person that is very competent in administrative tasks, shows initiative and good judgement, can work alone with little oversight, and makes decisions within their area of duty.