Sustainable Life Path Concept.

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Sustainable Life Path Concept.

 

INTRODUCTION

This think piece (concept paper) explores the idea that a framework is required to help individuals see consuming as a journey, a complicated, lifetime activity, rather than a sequence of discrete, independent, cumulative activities (shopping excursions).

The sustainable life route concept is presented and expanded by conceptually integrating the sibling concepts of voluntary simplicity, living simply, life intentions, and life acumen, all of which are based on the idea of an investigated and engaged, meaningful existence.

Conceptual advances include reframing consumption as unfolding along a sustainable life path, viewing customers as pathfinders, and framing consumption as a lifelong adventure.

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