THE EVALUATION OF THE STRATEGIES FOR MARKETING PRODUCTS OF TATE INDUSTRIES PLC IN NIGERIA
ABSTRACT
Maintaining leadership position and (he attainment of set objectives have been discovered to be possible only through effective marketing. Effective marking enables organisations to spot different customers needs and wants, and how to satisfy those needs well. Earlier in the 70’s, products could sale themselves with less marketing efforts. It was simply an era of “Distribution” where you choose to give what to any body of your choice. The emphasis then was your ability to produce more. There was influx of foreign goods to meet up the demand then. This project attempted to find out the extend to which the economic recession of late-70’s to date and the introduction of structural adjustment programme (SAP) has changed consumer’s behaviour. The project also has attempted to show how proliferation of competitors into Sugar, Plastic and food product, (Tate’s areas of operation) has affected it. Information gotten will be used in accessing the adequacy of the marketing strategies to improve the Company and turn it around
TABLE OF CONTENT
Title page- – – – – – – – – i
Approval page – – – – – – – -ii
Dedication – – – – – – – – -iii
Acknowledgement – – – – – – – -iv
Abstract – – – – – – – – – -v
Table of content – – – – – – – -vi
CHAPTER ONE
INTRODUCTION – – – – – – – -1
1.0 Background of the study – – – – -1
1.1 Statement of the problem – – – – -5
1.2 Purpose of the study – – – – – -6
1.3 Significance of the study – – – – -8
1.4 Research questions – – – – – -9
1.5 Scope of the study – – – – – – -10
CHAPTER TWO
LITERATURE REVIEW – – – – – – -11
CHAPTER THREE
Research methodology – – – – – – -39
Design of study – – – – – – – -40
CHAPTER FOUR
Presentation, analysis and interpretation of data – -48
CHAPTER FIVE
Summary of findings – – – – – – -60
Conclusion – – – – – – – – -61
Recommendations – – – – – – – -62
Suggestions for further research – – – – -64
References – – – – – – – – -65
Appendix I – – – – — – – – -68
Questionnaire. – – – – – – – -69
THE EVALUATION OF THE STRATEGIES FOR MARKETING PRODUCTS OF TATE INDUSTRIES PLC IN NIGERIA
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