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TWITTER HANDLE OF SELECTED CELEBRITIES AS A TOOL FOR MOBILIZING ENDSARS PROTESTERS

TWITTER HANDLE OF SELECTED CELEBRITIES AS A TOOL FOR MOBILIZING ENDSARS PROTESTERS

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TWITTER HANDLE OF SELECTED CELEBRITIES AS A TOOL FOR MOBILIZING ENDSARS PROTESTERS

Abstract

This study was titled Content Analytical Study of Selected Celebrities’ Twitter Handles as a Tool for Mobilising EndSAR Protesters. The survey includes 200 selected celebrities from Lagos state. The researcher employed questionnaires to collect data.

The descriptive survey research design was used for this investigation. The survey used 133 respondents, including male and female celebrities, politicians, and demonstrators. The acquired data was organised into tables and analysed using simple percentages and frequencies.

Chapter one

Introduction

1.1 Background of the Study

Social media platforms facilitate online socialisation as well as communication, especially between those who are physically separated. In addition to overcoming potential physical divides, these digital venues allow people to connect online to share information and ideas. The primary criterion for participation in these venues is access to the Internet via computer or smartphone.

A conversation’s specific function and content might range from a discussion of similar interests or the expressing of random thoughts to argument and, in some cases, individual attempts to spark social change that can combine to become a social movement.

This thesis focuses on a specific instance of activist campaigning that occurred on social media in order to present an understanding of how individual communicators, hereafter referred to as rhetors, might use personal experience rhetoric to politicise a debate.

These platforms typically have a wide reach, allowing people from varied backgrounds to connect in a common virtual area. Without the inclusion of physical rhetoric found in face-to-face conversations

such as facial expressions and gestures that can help a person better understand another’s message, discussions on social media platforms must rely primarily on the written word, with users frequently contributing personal narratives to clarify and justify a position within a larger conversation.

Twitter is a micro-blogging social media platform that allows users to send short bursts of information to their followers; it is also a broad social media platform that allows users to communicate messages within an online community.

At the time of my research, the site had almost 330 million active accounts, with an average of 500 million tweets every day (Aslam 2017).

This type of social media is accessible to users via its website, www.Twitter.com, or smartphone app; its principal aim is to allow users to communicate their views and ideas within an online community through a brief remark known as a ‘tweet.’

Anyone can join this digital sharing community as long as they form an account on Twitter with a legitimate email address and create a username and password of their choice.

Tweets can be accompanied by photographs or videos and were originally limited to 140 characters in length. Twitter increased the character limit to 280 in November 2017, but this thesis only looks at tweets written in 2014, when the limit was 140 (Tsukayama, 2017).

The utilisation of a limited number of characters per tweet frequently required Twitter users to express messages in the cleanest and most economical phrasing possible in order to convey their purpose.

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