IMPACT OF ADVERTISING ON THE MARKETING OF FORTE PETROLEUM PRODUCT IN PORT-HARCOURT
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IMPACT OF ADVERTISING ON THE MARKETING OF FORTE PETROLEUM PRODUCT IN PORT-HARCOURT
ABSTRACT
The study focused on the impact of advertising in the marketing of forte petroleum ltd products, specifically forte petroleum plc Port-Harcourt Cross-River state.
The researcher employed a misleading survey research design, a stratified sampling approach, and a questionnaire method to collect data for this study.
The question was analysed using a simple percentage ratio, and the hypothesis was tested using chi-squared (X2). According to the questionnaire issued, the company’s corporate mission is to maximise profit; nonetheless, it was found that the corporation should prioritise customer pleasure over profit maximisation.
The study has a population of 250. A total of 11 questionnaires were issued to the company’s workforce, of which 55 were returned and correctly filled, while 16 were not.
Following the study, it was discovered that the main issue with the company’s advertising campaign is the use of the improper advertising media. It was determined that the corporation should make a key proper media decision.
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